Another major transformation concerns Nair, an evergreen fabric perfect for sportswear, that in recent seasons has evolved to establish itself in the world of fitness and leisurewear.
As a consequence, we decided to separate it from Wonder and Nilo fabrics, with which it shared the colors, and dedicate its own card of 25 specific colors for fitness-sportwear use, to enable it to grow in this sector.
The Wonder and Nilo collection has also been enriched, now featuring 68 colors entirely dedicated to the swimwear industry; the color card therefore becomes a milestone for Jersey Lomellina as it embodies the trends of beachwear.
For Festa, Favola and Fantasia, light mélange fabrics – respectively with white, ton sur ton and black lines – designed for underwear or fitness garments, we have enlarged the folder giving the right space to each color. The 2024 fashion colors for these three fabrics are a real novelty: the inspiration comes from the world of leisure clothing and shirts with some fitness accent.
In particular, on Festa we have recreated an atmosphere in the Portofino-style with light colors, which are also perfect as bases for printing. Favola was created with more intense hues with the male market in mind: it is perfect used as a false plain, because it looks like a natural fabric but is actually technical and practical. Also Fantasia, partly equipped with contrasting sporty colors and partly with its dark and deep colors, looks towards the winter men’s shirts.
